It claimed employee absence was costing the UK’s economy almost £12bn-a-year in lost working days, so when the wording on a Coca-Cola branded drinks said "If you’ve had to use sick days because you’ve actually been sick, then you’re seriously missing out." It was bound to cause some controversy. The Glaceau Vitamin Water advert, which angered the Forum of Private Business, continued: "The trick is to stay perky and use sick days to just, not go in."